An event taxonomy that survives the next release
How to name and govern app events so that product questions remain answerable as features evolve.
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A practice of
useful measurement.
Short, practical perspectives on building analytics that teams can understand, challenge, and use.
Reading retention without vanity metrics
Choose a return behaviour that represents received value—not simply another app open.
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Guardrails for experiments that move fast
Protect trust and product health while optimising a primary experiment outcome.
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